Qualitative Research
Quality
You need important customer feedback on things like brand positioning, messaging, product concepts, usability, and more.
You need the findings turned into an expedient, insightful report that your company
can act upon.
For over 20 years, Baccus Research Group has provided the detail, agility and true insights that our clients have come to count on.
WHAT OUR CLIENTS SAY ABOUT US:
“…their creative approach to doing research sets them apart.”
Research can get creative, too.
We’re known for devising and recommending smart, new ways to answer your most vexing challenges.
Using a variety of methodologies and effective creative exercises, we can uncover the unexpected and unfiltered opinions you can’t predict.
WHAT OUR CLIENTS SAY ABOUT US:
“From the very first call, they instilled credibility, comfort and confidence.”
OUR SERVICES
Qualitative Research
Baccus Research Group is skilled at tackling a wide variety of marketing issues.
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Brand Assessment
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Positioning/Message Exploration
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Advertising Creative Evaluation
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New Product Development
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Marketplace Assessment
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Website/Software Usability
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Storytelling
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Mobile Ethnographies
IN PERSON METHODOLOGIES
We have experience moderating in all types of categories from consumer products to innovative bioscience services. Our strategists are skilled in handling group discussions or one-on-one interviews.
We create a comfortable environment that encourages creativity, and a spontaneous and candid discussion.
ONLINE METHODOLOGIES
Baccus Research leverages effective online platforms bringing together the moderator and respondents in a seamless, collaborative experience.
Through online focus groups, message boards and other forms of online research, we can explore any marketing issue in depth — without sacrificing quality.
WHAT OUR CLIENTS SAY ABOUT US:
“They have mastered online focus groups and have specific techniques that enable you to extract even difficult to obtain information.”
Quality Respondents
Successful research depends on having great respondents. We have valued relationships with recruiting partners and facilities around the country and the world. These recruiters share our stringent requirements and have a knack for delivering high-quality respondents.
Quantitative Research
Baccus Research Group works with skilled quantitative partners to help you engage a larger universe. For many clients, we conduct qualitative research first and use the findings to inform their quantitative study.
Global Capabilities
We can cover the world in-person and online. Baccus Research Group has established strategic relationships with research partners worldwide. They know us well, and understand our demand for high-quality recruiting and superior research services
WHAT OUR CLIENTS SAY ABOUT US:
“They were well-versed in our business … it translated into an intuitive ability to identify and mine an insight as it evolved in the room.”