ABOUT US
Located in the San Francisco Bay Area, Baccus Research Group has been in business nearly 30 years. We've informed our clients’ ventures, helped to launch new technologies, and studied the consumer behaviors that are changing the world.
We get into the heads and hearts of the consumers and influencers who affect your businesses. Let’s talk about how we would approach doing that for you. Each project is custom fit for your needs.
Managing Partner
650-740-2000
Chris started her career with Erica Baccus at the helm in 1999. She's come full circle to rejoin Baccus Research Group in 2025 with 20+ years of user experience design research under her belt.
Chris' wide variety of both agency and client side engagements spans primary and secondary ticket market (StubHub and EventBrite) as well as DTC (direct to consumer) brands such as Rodan + Fields. She's managed and grown teams, built labs, and creates custom multi-method research projects for all kinds budgets and timelines.
Senior Strategist, Partner
415.883.1474
With over 20 years experience in both the consumer and high-tech sectors, Karen is a seasoned moderator, facilitator and research strategist.
Her expertise includes both traditional qualitative methodologies as well as a wealth of experience employing online research techniques. Karen’s background as VP/Research Director for BBDO and other agencies gives her a well-rounded perspective on client needs for new product/market development, creative testing and positioning development and evaluation.
Operations & Project Management, Partner
415.621.3241 ext. 101
Jennifer is responsible for managing the many details that make each and every research project a success. For our clients, she concentrates on ensuring that research projects are well managed and the recruit is high quality and hassle free. Jennifer’s background working in the Facility and Recruiting end of the business has enabled her to establish long-term, trusted relationships with select research facilities both nationally and globally.
Jennifer is also the driving force behind the scenes at Baccus Research Group and is responsible for the Operations and Financial Management of the company.
To get a sense of the marketing counsel and quality insights we can deliver, check out our Case Studies and White Papers.
OUR WORK
WHITE PAPERS AND MORE
Building Your
EXTERNAL MESSAGING
BOLSTERING POSITIONING
with Research
AIM BEFORE YOU FIRE
CASE STUDIES
OVERCOME INFIGHTING
with a Fresh Look Outside
REBRANDING
Has Implications Inside and Out
LAUNCH with CONFIDENCE
Not Question
MERGERS
Can Lead to Missteps
ONLINE RESEARCH METHODS
WHAT OUR CLIENTS SAY ABOUT US: